When I first encountered Artsartuli, the startup had only a broad idea of how they wanted to run the business. One of the co-founders’ father was a graphic designer during the Soviet era, creating designs for various concepts such as food, wine and cigarette labels.

​

I provided the business strategy and assisted the team in managing the entire process, including operations, manufacturing and of course, marketing. After six months of hard work, we successfully prepared the brand, culminating in our participation in the Tbilisi Art Fair for the launch.

 

Together, we organized a photoshoot featuring posters and various products, including homeware, bags and other accessories. I was responsible for managing the Instagram feed, advertising, copywriting  and creating stories for each piece of content.

​

Promoting these unknown but beautiful artworks required a delicate approach. It was my idea to gift our products to influencers to spread the word about us - naturally and authentically, of course, only if they genuinely liked our work. We also achieved successful collaborations with Veli.Store, Stamba Books, TheWhyNotGallery and others.