Vote For Europe
The 2024 Georgian parliamentary election was referred to as a referendum - an important decision determining whether Georgia would take a path towards the EU or align more closely with Russia. In recent years, various efforts have been made to raise awareness about the country's global political direction, but the pre-election period remained the most critical time.
The campaign was highly successful, garnering nearly 6.3 million video views and quickly capturing the attention of the ruling Georgian Dream (GD) party, which allegedly ordered the Anti-Corruption Bureau to launch an investigation into Vote For Europe to disrupt the campaign. Despite these challenges, the communications continued until the very last day of elections.
I joined the organization Vote For Europe and contributed to the planning and execution of a 100-day pre-election campaign, which included the following initiatives:
Young Ambassadors of Europe: Training young individuals to advocate for the benefits of aligning with the EU in their local cities, towns and villages.
EuroMobile: Visiting various regions and towns across the country to engage with locals and remind them to participate in the elections.
Generations for Europe: Featuring celebrities and iconic figures from both younger and older generations in videos, sharing their support for the EU path.
Collab
Strategist / Social Media Manager: Ika Kvizhinadze
Partner in Crime: George Taktakishvili
Client: Vote For Europe
Voice of Emigration: Uniting emigrants and recording videos emphasizing the importance of voting.