Osteopathic Center
Osteopathy is based on the idea that the human body is a single, self-regulating system, with its structure and functions continuously connected.
Established in 2015 in Tbilisi, the Osteopathic Center has aided thousands in overcoming various diseases and dysfunctions with its professional team. Its unique approach combines Osteopathy, Massage and Rehab Movement practices, each playing a crucial role in extending overall well-being and achieving significant, lasting effects.
Positioned as a premium brand, the Osteopathic Center caters to high-society clients and international visitors. However, the challenge was clear: how do you engage those unfamiliar with osteopathy?
The solution was to distill the Center’s 10 years of expertise into a message that resonates with potential customers in a simple yet compelling way. I realized that nothing captures the brand’s promise better than: Live Fully, Feel Healthy.
To reinforce this, the content needed a fresh approach - both in copy and design - one that maintained the brand’s premium essence while ensuring clarity and accessibility.
With the new strategy in place and a focus on the right audience, the number of new customers grew steadily month after month.
Collab
Brand Strategist / Social Media Manager: Ika Kvizhinadze
Client: Osteopathic Center